From PDFs to Top-20 App: SGS’s Journey to Empowerment
In 2022, we partnered with Holly to craft her original wellbeing and recipe guides—warm, relatable, and supportive like a big sister guiding her community. By mid-2023, Holly's vision expanded into a popular series of running PDFs, setting the stage for even greater things.
Fast-forward to 2024, and we took everything to the next level by relaunching as the SGS fitness app. The response? Phenomenal. SGS skyrocketed into the App Store’s Top 20, empowering thousands of young women through a sustainable, science-backed approach to fitness and health.
More Than an App: A Thriving Community and Growing Brand
SGS isn’t just successful—it's transformative. Built entirely in-house, our full development control allowed for rapid feature rollouts, cross-platform purchasing (saving significant marketplace fees), and continuous improvements via ongoing feature sprints. The remarkable success also unlocked exciting new brand opportunities, including collaborations with MyProtein for exclusive merchandise and community-driven run clubs. SGS is more than an app; it's a movement that’s only just begun.
