Scaling Ella’s Brand—From Coaching to Thriving E-commerce
In early 2023, Ella came to us through a client referral, eager to scale her thriving online coaching business without compromising the personalized touch her community loved. We quickly launched Ella’s first e-guide, immediately unlocking a scalable revenue stream aligned with her authentic coaching style.
By January 2024, Ella’s brand had expanded significantly: we successfully launched her highly anticipated Fat Loss Plan alongside branded lifting straps—both quickly becoming bestsellers and proving the scalability of Ella’s business model.
Built for the Long-Term, Growing Right Now
Ella’s brand now thrives through rapid launches—each guide delivered within two weeks—and smart pre-order strategies, reducing inventory risk while enhancing cash flow. With strategic re-sale opportunities built into every PDF launch, Ella’s business consistently outperforms, highlighted by an exceptional website conversion rate of over 20%, far exceeding industry norms. Ella’s journey proves that strategic digital products aren’t just one-time hits—they’re powerful assets that scale a coaching business into a lasting brand.
